Trademark News!!

As you may know, Truestar Talent and our division Truestar Legacy are specialist Wealth Management Recruiters for niche and national IFA Firms, international Merchant Banks, national Mutuals and of course we also support retiring IFAs with selling their IFA business

Does Size Matter?

We don’t think so! For us, it is not the size of the company that impresses us, it is the quality of home that we find for our talent and our retiring IFAs’ clients

Quality is Key

Investing in trademarks has highlighted the quality, reliability, and credibility of Truestar Talent and differentiates us within the market. A trademark must be unique and is derived from reputation and built on trust. Our trademark signifies professionalism, uniqueness and success, and firmly establishes our identity. Being proud of our trademark means taking pride in the positive reputation and client trust that our brand has earned

Seeing Double and twice as good!

Oh yes, and we have two trademarks as of this month! Truestar Talent (our national wealth advisory recruitment company) and Truestar Legacy (our retiring IFA acquisition specialist division)

Defining our Identity

We have a passion for quality and consistency in the relationships we develop, in how we work and in how we deliver.  What does this mean in terms of our trademark? 

• Brand Differentiation: We choose to have a distinctive trademark, not only to capture attention, to create brand recognition, but also to stand out from the crowd
• Building Brand Equity: We choose to build a strong brand with what we hope is a unique and memorable identity. This is important to us as it is associated with our company's values, ethics and ethos. We consistently deliver on our brand promise
  
• Enhancing Marketing and Branding: Our unique trademark provides a strong foundation for marketing and branding initiatives. Our aim is to create memorable brand experiences and effectively communicate your value and position within the Wealth Planning and IFA Advisory space
  
• Long-Term Brand Recognition: We are definitively here for the long term, hence the brand investment; just like our meaningful long-term relationships with clients, candidates, IFA buyers and retiring IFAs, our brand represents our company's focus on quality. It symbolises who we are and what we stand for

Standing Out from the Crowd

• Individuality: Our unique trademarks align with our company's distinctiveness and actively contributes to our long-term brand recognition and equity. We invest in this, so that we can be seen and aim to continue to create long-term trusted relationships
• Positive Word-of-Mouth: Our well-regarded trademark also leads to positive word-of-mouth recommendations from the people we support and who have trusted us to help them. The confidence they have in our brand and trademark means they have no hesitation in recommending us to others
  
• Consistency and Reliability: Our strong trademark conveys a message of consistency and reliability

Check out some of our recommendations on LinkedIn and on our website and this positive word-of-mouth further strengthens the reputation of our business

We believe in our brand and we hope that you do too!